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Pitti Uomo. Fashion in Florence.

Pitti UomoPitti Immagine Uomo, in its 78th year, is the most international important event in men’s fashion. The most renowned brands and labels use this fair to launch their new collections and present their advertising strategies.

Pitti UomoThe opening will take place at the Fortezza de Basso in Florence on June 15th and the closing ceremony is scheduled for June 17th, 2010. The present edition highlights the premiere of Jil Sander, with designer Raf Simons, on the catwalks. Although it is always a pleasure strolling through the streets and over the bridges of Florence, it is even more so at this time of year, when it is a particular delight to be able to enjoy all the open-air places and corners the Tuscan capital offers.

Palazzo FirenzeAs for lodging, we have encountered two exceptional solutions. On the one hand, a small and enchanting apartment located in an old palazzo, totally renovated and with a luxury of details. Of course, the renovation has been carried out respecting the original architecture and decoration, conserving the typical Florentine frescoes.

Hotel Golden TowerOn the other hand, an exclusive 5* hotel, the Golden Tower, which also offers us a singular luxury space for relaxation. A pool with Jacuzzi zone, an emotional sauna, a Turkish bath, tropical showers, solarium and exclusive facial and corporeal treatments. Both establishments can be found in the historic center of the city, a quick walk from the Piazza de la Signoria, and sharing the streets with the most famous boutiques such as Armani, Salvatore Ferragamo, Missoni, Gucci etc. The perfect moment to get to know or rediscover the jewel of Tuscany.

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